Five ways to market your business

With many businesses all looking for exposure in this digital world, it can be a little tricky sometimes, especially for those who are new in this field. If you are tight on budget, marketing might be the first thing you want to cut out. Never make that mistake. Here are five ways to market your business even on a low budget.


1. Social Media


Today most people use social media and connect over their phones. Most businesses use this fact for their benefit as social media plays an important in marketing if used effectively.


Facebook and Instagram are the leading social apps where most brands connect with their clientele. Before launching a marketing campaign on social media platforms, think about your goal.


The main objectives of every brand are to increase their product sales, generate traffic to their website, or reach a broad audience. Think about what your audience wants to see, and then give them the content that will indeed engage them with you.


2. Email Marketing


Email marketing is the tried and tested digital marketing method where you get $36 back on spending $1 only. Sending emails to your audience is still a good option.


This increases your sales as you engage with your audience and build relationships. It helps you in finding more new customers, connect with them, and then they will keep coming back to you.


The best tool for this purpose is Mailchimp that is designed mainly around emails. This tool allows you to go out to your customers automatically. 


3. Search Engine Optimisation


Search Engine Optimisation has established itself as one of the main ways to promote your online business. It has become essential for most businesses to have an optimized website, where SEO is necessary.


If you are new to Search Engine Optimisation, several beginner guides can show you simple things you can do to improve your marketing strategies.


For your web pages to appear for relevant search terms or “keywords” from search engines like Google, they need to be optimized in three areas: Off-Page, On-Page, and technical.



4. Influencer Marketing



The growing popularity of minor scale celebrities and influencers has led to relatively new and untested advertising models. "Influencers" are people with large following bases; 10,000 or more followers are a standard indicator.


These people are famous on both Instagram and Youtube. Influencer marketing helps you in growing the reach of your brand as well as provides sales incentives.


Influencers help create the buzz of your products and tell your audience about your products. This allows you to increase your sales, and thus, you get more customers.


5. Offer Coupons and Discounts


Coupons and discounts are a great way to increase your products sales. Many businesses do it, and they still make a lot of profit. It will help a lot if you have a suitable methodology for offering coupons and discounts.


According to studies, most people make sure they use their coupons or discounts. This proves that this marketing technique is very successful if you want to increase your customers. When they see another coupon or discount, there are chances that they will return to buy more from you.